2034 Transmitters Are 1484 Too Many

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21 Responses

  1. DJ says:

    What is the cost of making millions of FM-receivers obsolete, and who is the bearer of these costs?

  2. This is a questions that is relevant to all kinds of products. Let's take mobile phones as an example. There are sold 2.4 million of those every year in Norway. The average life expectancy is less than 18 months. Every year a mere 36,000 are recycled. Who is the bearer of those costs?

    Radios on the other hand can be upgraded to support DAB/DAB+. That can be done by a little receiver that receives DAB/DAB+ and then transmits the signal via a very low powered FM transmitter to your existing radio. Such products are already on the market, but the availability and price of those will go down dramatically as demand increases in more and more countries.

  3. DJ says:

    The sales of 2,4 million mobile phones are driven by customer choice, hence the customers are willing to bear the costs.

    Shutting down FM leaves the customer with no choice.

  4. Anonymous says:

    I think the driver for when to shut down the FM transmitters should be demand/supply. If the new product (DAB/DAB+) gives a lot of benefit compared to FM, then consumers will buy it if the price is right. What I am trying to say is that if the product is good enough, it will sell itself, and there will me no need to force it upon anybody.

  5. Pelle says:

    Interesting article. Thanks for sharing your thoughts.

    A switchover FM to DAB cannot and will not be made over one night. Instead a 'switchover date' should be set by the government(s).

    The 'switchover date' must be choosen to give SUFFICIENT TIME (years not days or months) for listners and industry to phase out old "FM-only" devices.

    The sales of '2,4 mobile phones' are not entirely driven by 'customer choice' only. It is a result of (a) the industry working towards a common technical standard and (b) the government(s) providing sufficient spectrum and necessary business models/conditions such as license periods AND switchover from older NMT/GSM systems.

    If all the millions radios sold on a yearly basis today would come with a digital tuner – the 'cost of making millions of FM-receivers obsolete' is in fact a non question.

    Spot on. But: much as for TV switching from analogue to digital, it will take significantly LONGER TIME without a switchover date. This means the cost for parallell distribution FM and DAB will be higher without a switchover date. And I dont see why consumers/listeners should be willing to pay that cost and not that of a 500 NOK digital radio?

  6. @DJ:
    First of all, Norwegian customers buy 800,000 radios a year. If they were told that FM would be shut off, in say 5 or 6 years, most households would from now on only buy DAB radios, hence being equipped with a DAB radio by the time of shut off, even without buying radios they would not anyhow buy.

    And they would still have a choice after an FM switch off. NRKs radio channels are also broadcast via the networks of cable TV and satellite TV companies as well as streamed via Internet radio and to apps via mobile telecommunication networks (Wifi, GPRS, 3G, 4G).

    And more of a curiosity; The guarantee of a gadget in Norway is usually 2 years according to the Purchasing Act (kjøpslova). If a gadget, i.e. an FM radio, stops working thereafter – well, most electronic retailers would tell you tough luck. If an FM switch off date is communicated to be in 5 or 6 years, exisiting radios would have served their purpose for an more than adequate time before not working anymore. And even then, you can make it work again through a small and cheap DAB-FM dongle as mentioned in my previous answer.

    Good point with the cost of double distribution which is anyhow paid by the license payers (NRK is a license funded public broadcaster just like the BBC). The electricity bill alone for transmitting FM in Norway for one year will cover the cost of at least 400,000 DAB radios, at market price. And of course the price of such a DAB radio would go down dramatically if someone orders 400,000 and not only 1.

  7. Anonymous says:

    Just out of curiosity, if the product is so good and so cost effective, why is it then so difficult to sell?

  8. @Anonymous:
    1) It is not cost effective to transmit DAB while at the same time transmitting FM. But to get rid of double distribution (and only go for the by far cheapest technology) would be very cost effective.

    2) Digital radio isn't difficult to sell. When people are told of the advantages in a shop, most end up buying. (But when did you last go to the shop with the intention of buying a radio, or asking the sales manager about the various radio options?). The cheapest FM receivers are also still cheaper than the cheapest DAB receivers due to higher volumes, and a lot of people still look at price as their top priority.

    3) It is difficult to market a service that doesn't reach everyone, and broadcasters cannot afford to reach everyone until they know when FM can be shut off.

    4) 'And if it ain't broke, don't fix it.' It took between 30 and 40 years to successfully introduce FM in Britain as a replacement to AM. Despite FM being a better technology in most aspects. People have FM radios and listen to the stations that they are used to. They might not even know that they have a choice. Thanks to lack of marketing and lack of advice from sales managers.

  9. DJ says:

    @pelle; @gunnar
    How many of the 800.000 receivers sold are found in mobile phones? How many FM recieivers aged more than i.e 10 years, are used on a daily basis? I think the answers of both questions are “a lot”.

    If the lifetime of a product is regarded as more than two years, the “reklamasjonsrett” (the maximum time to discover a malfunction) is 5 years. It is also worth mentioning that “reklamasjonsrett” is not the same as “a guarantee” and the Norwegian High Court has ruled that there mobile phones are covered by 5 years “reklamasjonsrett”, meaning that mobile phones are expected to last significant longer than two years!

  10. Anonymous says:

    What about modern cars with integrated FM radios? A large base of radio listeners is on the road.

    As this system is not an EU standard, the car manufacturers will not come up with an upgrade for cars already delivered (I have asked my dealer about this). As a result the radios in the many old cars this is the result of the high taxes on new cars in Norway, about 100%) will go dead.

    But it will be a great system for those who can afford new cars. The others have to wait some years to listen to the radio they equally have to pay for by NRK tax…

  11. @DJ:
    Mobile phones are not included in the numbers. The 800,000 only include gadgets where the radio is the main function or one of the main functions.

    A lot of radios in daily or weekly use are over 10 years old. So they are no longer covered by the guarantee or right of return. Mobile phones may be expected to last longer than two years, but hardly none of them are never put to that test as consumers prefer to buy new ones (usually costing 5-20 times more than a DAB radio).

    The DAB technology is very much a EU standard. It is based on Eureka 147 which was developed and funded by the EU.

    Manufacturers are anyhow unlikely to upgrade the radios in existing cars, that is something you will have to do with the above mentioned FM-DAB dongle or by installing a new radio.

    If a a switch off date for FM will be 5 to 6 years from now, everyone will have ample time to upgrade both radios and cars.

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